Cultivating a culture of innovation, inspiring teams to explore novel ideas and problem-solving methods.

Maintaining hands-on involvement in development, with a focus on research and application of Data Science and Machine Learning methodologies.

Defining and communicating a transparent product vision, actively engaging with customers to gather feedback and shape the product's direction.

Lead a team of Data Scientists to produce high quality models and methods to power the Brand Mentality Platform.

Partner with Product and Engineering Leaders to plan and realize the future functionality and use-cases of Brand Mentality. 

Lead by example; Individually contribute the development of new features that derive value from raw data sources and strengthen the connections between them.

 Build Machine Learning models to provide top-quality advertising performance through Brand Mentality.

Oversee delivery of performance analysis conducted by Data Analysts.

Utilize TensorFlow, Scikit-Learn, Hugging Face Transformers, and other machine learning frameworks.

Analyzes large amounts of raw information to find trends and patterns that will help improve client's advertising campaigns.

Communicate the end-to-end details of campaign performance to clients through storytelling.

Utilize Python for data wrangling, statistical analysis, and predictive modeling.

Interface with customers and internal stakeholders to ensure analytics & reporting delivery needs are met & exceed customer expectations. 

Utilize quantitative analysis and statistical methods to develop strategic insights for external delivery.

Facilitate the education of both internal and external stakeholders on the truths and myths of the digital media landscape through clear and concise analytical evidence.

Assist account teams with reporting collection and delivery.

Collaborate with Engineering to improve reporting capabilities.

Perform regular updates to internal financial records.